Before we dive into sales emails first, let's look at what makes an effective sales email.
The most effective sales messages are designed to meet the needs of the buyer's time and wants. This means personalizing every part of the message, right from the subject message through the CTA.
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1. Write engaging subject lines
More than half of email recipients are open to receiving an email solely because of your subject line. Create Subject lines which ask questions, provide data-driven insights or focus on an issue that the potential customer is facing.
"Subject lines are important because it's the first thing people see when they open your email," said Courtney Gupta, Customer Experience Enthusiast, and Former SMB Account Manager at Zendesk. "Make sure that your entire subject line is easily visible on mobile and desktop devices.
It's also beneficial to include the name of the prospective customer or a brief question or an idea particular to their requirements. If you share a relationship with the prospect, you could use an expression like "x person mentioned to contact me. '"
2. Make opening lines nongeneric
Your subject line for your email might have got you through the threshold however, your subject line must encourage your reader to continue reading.
Make sure to introduce your message with personal phrases like "I enjoyed reading your blog" ..." and "I was thrilled to hear about your company's new product launch." ..." It is also possible to be able tailor your opening message by referencing the person's new job or the recent actions of their rival or the relationship you share. If you're not able to get too personal, using some relevant statistics could get the attention of your audience.
Make sure you skip the standard "Hi My name's ..." intro, " which takes up time and isn't tailored to the user.
"Make the email as personalized as you can. Research the person you are sending it to: look at your LinkedIn or website, and try to include personal bits of information such as when you find a school they attended or where they live," said Gupta. "Or If you're not sure it's relevant to the person, then make it relevant to their company.
It could mention that they received funding or make a mention an article that you found about them. Prospects receive a lot of emails each day, so it's important to create an email that doesn't appear to be an automated, general-purpose email."
3. The body length should be adjusted to the needs of your audience.
The often-cited Boomerang analysis found the following "emails between 50 and 125 words had the best response rates at just above 50%." However the most recent study conducted from Prospect.io found that emails for sales that contained around 300 words had higher response rates than emails that had less than 100 characters.
It's mostly dependent on the person you're sending it to. A brief cold email to an executive who is busy could be a great way to gain access to the door. However, if you're looking to make an expensive B2B purchase (or sending an email to someone with whom you is a friend) A longer or more specific email may aid in establishing a connection. Make sure that the body of your message is straight concise and easily easy to read.
4. Do not talk about yourself.
A recipient of an email would like to learn what you can offer for them, not how great you and your business are. Find your contact's site and on social media to discover all that you could about their requirements and desires.
5. Include a clear call-to-action and the next steps
Do not make your audience think about what to do next. Do you plan to show an example? Do you want to discuss your product in a short phone call? Give the reader direction so that the discussion can keep flowing.
"You should always finish the email with a query or statement that's not an affirmative or negative response. Do not ask 'Does this make sense for you Do you think it's better to make it an open-ended query such as 'how do you feel about what I've just mentioned or how do think about meeting us on Monday?' then add your invitation on your calendar," explained Gupta. "Focus on a call to action that encourages the prospect to respond or do something actionable."
6. Send an email at the appropriate date and time
Timing is key when it comes to selling emails, says Gupta.
"Look for key moments like when the company gets funding, if it acquired another company, if there are leadership changes, if it launched a new product, or if the person you're emailing got promoted," Gupta said. Gupta.